Social networking has become an inescapable part of everyday life. Social networking internet sites are widely used by millions of individuals. Many people use it for communication, and some use it for sharing information or affiliation. Some use it for uploading and for streaming live videos, or for holding discussions in forums, but there are also others who use it for business and medical applications.

For business application, social networks charge people a low fee. It can be helpful for small businesses and entrepreneurs who are seeking to expand their contact base. It can also be helpful for individuals who are marketing their own or others’ services and products. Social networks often function as customer relationship management for industries that are selling their services and products. Companies can also make use of these social networks for advertisement in the form of text ads and banners. For businesses that conduct their operations globally, social networks make it easier for them to keep in touch with contacts worldwide. For medical applications, social networking is used for managing institutional knowledge, disseminating peer to peer knowledge, and for highlighting individual institutions and physicians. The advantage of using social networking in medical applications is that the members are screened by the state licencing board list of practitioners.

Social networking can be used in many ways, either for leisure, such as streaming videos and uploading, or in more beneficial ways, as in sharing information for business and medical applications.